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The beauty industry is full of harsh chemicals and harmful ingredients that can cause health problems. Many of these chemicals also happen to not be on the product label because of a trade secret loophole that allows companies to hide hundreds of ingredients. These trade secret loopholes make it difficult for consumers to make an informed decision about what they are putting into their bodies and make it nearly impossible to find the culprit if they have an adverse reaction to a product.
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But we understand that researching every ingredient can be tricky, and defining clean beauty is just as confusing. There is no clear definition for “Clean Beauty,” and because of that, it has been left in the hands of each individual or company to define what it means.
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Clean beauty to us means that a product is 100% safe, non-toxic for people and the environment, has sustainable packaging, prioritizes ethically sourced vegan ingredients that benefit communities. Our goal is to avoid corporations and big farms, animal testing, and always have transparent product labels & ingredient lists. We opt for natural formulas that use cold-pressed organic oils and butters from nutrient-rich plant extracts. We never formulate with synthetic ingredients, GMOs, parabens, phthalates, BHT & BHA Preservatives, and artificial colors or fragrances.
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Our philosophy is simple: naturally safe ingredients are the priority. Our choice of ingredient selection criteria are not based on cost. We know the best plant-derived ingredients may cost a little more; however, we take pride in investing in what matters most.
We want to show you how to achieve your best skin with just a handful of products and a few minutes a day using our multifunctional, gentle, yet effective formulas. We say no to overly complex routines, unnecessary fillers, waste, and fluff, and yes to cleaner and simpler solutions that restore the natural balance of your skin.
We tirelessly sought out the safest, most effective solutions that exist. We selected preservatives that allow us to use the tiniest amounts possible, and we never use cheaper preservatives such as formaldehyde, phenoxyethanol or parabens. We use preservatives obtained from renewable plant resources, naturally derived options, food-graded, and thoughtfully chosen organic compounds.
Although it’s one word on an ingredient label, “fragrance” can contain dozens, even hundreds, of chemicals. Some of these “fragrances” can trigger adverse health effects such as migraines, respiratory issues, and skin problems, among others. Fragrance manufacturers claim that the specific chemicals used to create their scents are confidential business information or “trade secrets,” allowing them to hide their whole ingredients list through this loophole. If the company doesn’t break down what’s in the fragrance, don’t assume that all of those hidden ingredients are safe. We will always fully disclose our ingredients list to our customers, so you can make an informed decision about what goes in your body.
We are always transparent about our ingredients and will never use the “Fragrance loophole” to hide what’s in our products: We opt to use clean, non-toxic, botanically derived ingredients and hypoallergenic scents that are typically kinder to your skin. We never use sulfates, parabens, phthalates SLS, synthetic dyes, or animal-derived ingredients.
We are obsessed with sustainable packaging and can not wait for the industry to evolve and offer more intelligent solutions. We are working really hard to launch refillable options for our products. Innovative options that can reduce packaging needs by up to 90%. We also consider, as we grow, adopting post-consumer recycled plastic or other options like plant-based plastics or compostable when the recycling systems for these types of materials are also placed. After a lot of research and under the limitations of current recycling systems, we believe that glass is the most available stream and infinitely recyclable. Also, single materials like PET and PP, especially if they are USA-made, all Asia-shipping carbon footprint generated can be cut out. These are materials with the most available recycling system working right now. Our products are 95% curb-recycled in most of EUA states.But it isn’t enough; that’s only the beginning of our product’s life-cycle. We believe end-of-life is far more critical and that is where we rely on your help. Please, take the proper steps so our bottles and jars don’t end up in a landfill! Send to recycle or send us back!
We source our raw ingredients with accredited traders based on their sustainability credentials, fair trade practices, and socio-environmental activities that reverse climate change, protect the forest's biodiversity, and help combat poverty and inequality for the traditional peoples.
The beauty industry is full of harsh chemicals and harmful ingredients that can cause different health problems. What we put on our body is just as important as what we put in our body. We want to take the confusion out of Clean Beauty. Clean beauty should be simple + safe + good for your skin and good for the earth. We opt for natural formulas that aren’t based on synthetic ingredients or essential oil blends but instead formulated with raw cold-pressed organic oils and butters from the most nutrient-rich plants on the planet.
Most importantly, our products have to be highly effective.
